CENSORED by Apple

For the past 10 days we have been marketing Wobble as an application that can Wobble Boobs and Booty. Apparently these words are now deemed explicit by Apple. The Number 1 in Japan success for Wobble has brought us onto the Apple radar.

I just got a call from a nice fellow in developer relations who pointed out that we *need* to remove any reference to both BOOBS and BOOTY in our marketing texts. When I firmly challenged Apple censoring Wobble he pointed out that Wobble and Apple had an agreement that we needed to comply with.

Point Taken: Do. As. You. Are. Told.

It must be stressed – Apple have no problem wit the App – no images ship with the App, and there are lots of other things you can Wobble – like, um er – I’m sure you’ll think of something?

Doing a search for “Boobs” in iTunes returns 143 results – many of them marked explicit, a search for “Booty” returns 150 items. Not surprisingly Wobble appears at the top of the list in both search terms. there are hundreds of songs in the charts that use the words Booty and Boobies. I asked “Why are Apps different?” – response, I’m only here to talk to you about the Appstore and can’t comment on iTunes.

Our description now says:
You can make (censored) and (censored) jiggle and bounce like real when you shake your phone.

So is it a case of do as I say but not as I do?
Are the words Boobs and Booty actually explicit/offensive?
Should there be a difference between iTunes music, and iTunes Apps?

Oh and Apple would “prefer” it if we modified our super hot marketing video which features clothed women wobbling body parts.



  1. [...] with ‘Boobs’ and ‘Booty’ from their marketing text. Developer Jon Atherton writes that he tried to point out that this was outright censorship, only to (unsurprisingly) be told that [...]

  2. [...] 最近、Appleは考えを変えたようだ。日本のApp Storeで10日あまりで2万回ダウンロードされ、トップに躍り出たあと、WobbleはAppleから、同社のマーケティング用のテキストから‘おっぱい’や‘おしり’と関係のあるものをすべて削除するよう求められた。デベロッパのJon Athertonはブログで、露骨な検閲だと世間を説得しようとしたが、(当然ながら)Appleのやり方がいやならさようならと言われただけだ。 [...]

  3. [...] with ‘Boobs’ and ‘Booty’ from their marketing text. Developer Jon Atherton writes that he tried to point out that this was outright censorship, only to (unsurprisingly) be told that [...]

  4. [...] having to do with ‘Boobs’ or ‘Booty’ from their marketing material. Developer Jon Atherton writes that he argued that here in the good old U.S. of A. we have a little thing called the First [...]

  5. [...] with ‘Boobs’ and ‘Booty’ from their marketing text. Developer Jon Atherton writes that he tried to point out that this was outright censorship, only to (unsurprisingly) be told that [...]

  6. jonau65 on Wednesday 28, 2009
  7. [...] Atheron writes on his ChilliFresh blog: I just got a call from a nice fellow in developer relations who pointed out that we [...]

  8. [...] For now, Wobble’s description reads like this: “You can make (censored) and (censored) jiggle and bounce like real when you shake your phone.” Which, ironically, actually makes it dirtier, since you could imagine any body part in there now. [Chillifresh] [...]

  9. [...] For now, Wobble’s description reads like this: “You can make (censored) and (censored) jiggle and bounce like real when you shake your phone.” Which, ironically, actually makes it dirtier, since you could imagine any body part in there now. [Chillifresh] [...]

  10. [...] For now, Wobble’s description reads like this: “You can make (censored) and (censored) jiggle and bounce like real when you shake your phone.” Which, ironically, actually makes it dirtier, since you could imagine any body part in there now. [Chillifresh] [...]

  11. [...] [via ChilliFresh] [...]

  12. [...] surprisingly, Atherton cried foul, pointing out that a search of iTunes proper for the keywords “boobs” or [...]

  13. [...] 1月28日 アップルよりおっぱいボインボインの名称変更を求められる。「日本ランキング一位だったからアップルの網にひっかかったぜ」と述べる。おっぱいや胸といった表現をあらゆる表現に入れることは良くないのだそうだ。 [...]

  14. [...] with ‘Boobs’ and ‘Booty’ from their marketing text. Developer Jon Atherton writes that he tried to point out that this was outright censorship, only to (unsurprisingly) be told that [...]