jonau : Wednesday March 11, 2009
As promised a few weeks back, here are the full stats for Wobble Premium and Free so far.
If you are a developer and find this info interesting please add a comment with what Applications you have in the appstore. I will then email you – I’m interested in amalgamating data for an eBook – but will not disclose individual cases of course, I might amalgamate and publish info back to anyone who shares.
Total sales for Wobble Premium have been about 165,000 and installs of Wobble Free have been 410,000, Youtube demo videos have been watched 615,000 times.
The following chart shows Wobble sales compared to Wobble appstore ranking in the USA. This data is not perfect – it does not show rankings in other major markets (GB, EU, JP etc) which on some days will be more than 40% total sales. It is also incomplete since I did not keep a record of US rankings until it started to interest me in early Feb.
Clearly ranking is a function of sales, but it looks like it is probably a moving average of some sort. The big dip is when Wobble accidentally fell out of the Appstore as you can see it climbed back, but we lost about 4000 sales and a fair bit of momentum.
Blue line is sales on the left axis, redline is appstore rank on the right axis.
Wobble Free Stats to date:
More data is available here in my previous post.
Firstly wrt the Wobble Free data, if you compare the Pinch analytics data in the post below you will see some discrepancy. Pinch tell me the following:
As far as the stats disparities, there are a few things at play. First, we’re on EST and Apple is on PST (to the best of our knowledge). Also, we count an install when a user runs an app for the first time — not just when it’s downloaded. Finally, a user must have a network connection for us to receive the analytics data that tells us they’ve used it.
I think the major discrepancy is caused by the lack of network connection so our usage and so on would be marginally higher.
Here is the chart of installs for Wobble Free – you will note the bump in sales Wobble Free caused on 28 Feb in the chart above. I also think it helped pull Wobble Premium back from oblivion when it fell out of the appstore.
Blue line is installs on the left axis, redline is appstore rank on the right axis.
Lastly here are the demographics of just the most recent Youtube demo video.
This data comes from “my account/insight” on Youtube. Not all these people come from the Appstore of course, it is viewable on Youtube directly from search etc. Interestingly the data skews marginally lower than it did a few months back closer to launch – this could be due to younger users (ipods) paying more attention to the Appstore rankings. Also the female viewers skew younger than males.