Wobble iBoobs – The Long Tail

Just how long is the long tail?

If you haven’t heard of Wobble – the boob wobbling App for the iPhone – you might be surprised to learn that it sat at the top of the Appstore Charts for much of 2009 – it’s been around for the entire Mobile Age…

Since launch Wobble has been installed over 1.2 Million times and earned almost 1/2 a million dollars! 

There are probably a bunch of people who frown upon such things, and to be honest they’re right. But Wobble cost about $30,000 (including updates) and has earned a lot of money, I’m no Frank Underwood, but the numbers make it worthwhile… Wobble iBoobs is rated 5 star and has been almost since launch. After 7 years on the Appstore I thought I might share some numbers.

In early 2009 around 10% of all phones had Wobble installed – it would be nice to see those numbers now! :-)

There are a few things that led to the success of Wobble iBoobs:

  1. Simple App – it does one thing well.
  2. Know the target market – this isn’t for everybody, but pretty much everybody gets a laugh!
  3. Listen to customers in the target market – ignore everybody else.
  4. Improve to the point of solid 5 Stars and leave it alone.

Take a look at our reviews below – those that download it – love Wobble Premium:

Solid 5 Star Reviews for Wobble Premium
Solid 5 Star Reviews for Wobble Premium


Sales… This chart is straight out of iTunes connect.

The Long Tail of Wobble iBoobs Sales
The Long Tail of Wobble Sales


Wobble iBoobs - Number One in 2009 and Still Going Strong!
Wobble iBoobs – Number One in 2009 and Still Going Strong!


Tap Here to Install Wobble Premium – Wobble iBoobs!



Wobble HD On Sale $0.99 (About Bug Fixes)

We’ve just put Wobble HD on sale for $0.99 down from its usual price of $4.99.

Get it today!

Last week we launched a new feature with Full Screen Wobbles, unfortunately a small bug was introduced by a tiny little change after we had done our usual round of testing.

Testing was performed using various devices:

  • Apple devices: iPod 2G/3G/4G, iPhone 3G/3Gs/4G, iPad 1G/2G with various iOS versions.
  • Android devices: Samsung Galaxy S GT-I9000 (Android 2.1), Samsung Galaxy Tab (Android 2.2), Samsung Nexus S (Android 2.3.1), Motorola Droid X (Android 2.2), HTC Gratia A6380 (Android 2.2), HTC G1 (Android 2.1).

Anyway, what happened? The incompatibility issue with wobbles saved in previous Wobble versions was caused by a last-minute fix. In the final QA iteration we found a few minor issues with sharing wobbles, and we had to change the format of shared wobbles. The format of shared wobbles is not directly related to saving wobbles locally, but this change indirectly affected the wobble saving functionality and caused the error in loading saved wobbles.

Not knowing about this bug… this new version was uploaded, and I waited for the inevitable 5 star reviews on our brand new feature… what… 1 star?? oh noes – bug… panic!

Software team was notified and we had a bug fix within a few hours, then an email to Apple to test our friendship “Can you please approve this new version like now?” Apple were very helpful, and sent me this:

“Thank you for contacting us to request an expedited review for your apps. We now have a Request an Expedited App Review form <http://developer.apple.com/appstore/contact/appreviewteam/index.html> available through the App Store Resource Center for making these requests.

And they approved it within 24 hours – great! Really happy with their process – they sure have come a long way in 2.5 years.

And yes, then the 5 Star reviews did start rolling in – all is right with the world we can get back to the serious business of Wobbling boobs :-)

(Features coming next week – Android live Wallpaper – this one is great! Pin code protection for Wobbles – *finally* I hear you scream… oh and a few surprises!


Wobble Updates Soon

Wobble iBoobs has been cruising along very nicely for over two years now, with well over a million installs and income of more than $500,000 in that time. time to give it a bit of a poke and see if we can get back into the charts!

We’ve been working on some other projects but have now decided to bring Wobble up to date, with a big list of improvements.

Last year we launched 3D and the HD versions which saw a large number of downloads and updates… for our next trick we’re adding all the features which users have ever suggested :-) plus some innovative new ideas and control functions that are pretty entertaining.

It’s also time for a revamp, we’ve engaged IconFactory to give Wobble a bit of a tart up, and I think you’ll like what we have in store!

It’s quite interesting to note that Wobble for iOS sells more in a day that Wobble for Android makes in a month, Android users either can’t or just don’t buy Apps. Market share is one thing but if the users don’t buy apps; I can’t see the point of developing for Android?

Wobble for Android Released

We released Wobble for Android a few weeks back

You can get Wobble iBoobs for Android here

Wobble for Android works just like Wobble for iOS – updates coming soon.


Wobble iBoobs for Android help screenshot


























Wobble iBoobs icon








Wobble Updates Released

We’ve just released a bunch of new Wobble updates.
Wobble HD 3D
Wobble Lite
Wobble Premium
Wobble Free

Please go buy them all 😉
(and tell your friends to as well!)

I know you have been waiting patiently, and Apple have taken a long time to review them – 8 weeks in total..! Anyway, it was worth the wait, and if you want to Wobble Boobs on any iOS device you can now do so – Wobble HD is particularly impressive – grab the 3D upgrade and your 3D blue/red glasses for 3D wobbly magic :-)


About Blabr

OK, so what and why is Blabr?

The Blabr iPhone App (also blabr.com ) is an innovative audio sharing app, to start with we decided to go with a short 5 second limit, because it is mainly aimed at photo and place sharing within Facebook and Twitter. Blabr also allows short private back and forth chat.

We’ve thought most listeners within these sharing environments would prefer short meaningful messages rather than long winded one way voice messages. Have you ever had someone leave a 5 or 10 minute voicemail? I have, and I didn’t listen to it! I can see that if you wanted to do a voice interview or record a lecture you might want longer than 5 seconds, we may offer an upgrade in the future, but I doubt it will ever be unlimited. Anyway most people simply dont do interviews, more importantly their friends don’t want to hear them! We think a short description of a photo or a place is useful.

Blabr.com and the iPhone app are in version 1 having been released a couple weeks ago, so the UI is being tweaked after user feedback along with some server tweaks to up the scalability and performance before promotion of the service begins.

A public API and several cool demo apps will be launched in Jan/Feb

blabr – New Free iPhone, iPod and iPad App

New Release – it’s Free.

Setup an account at www.blabr.com then download the blabr iPhone App here

blabr – Speak what’s on your mind – send short voice messages privately to friends OR public to the world! Works with the blabr.com website, Facebook and Twitter.

“Do we need some milk? I’m in the car”
“Check out this photo – that’s Trish in Norway!” 
“I’m at the bar with Ian, join us now” 
“On our way to your place, see you in 5” 
“Hi kids, the beach is great, wish you were here” 

No need to type SMS, just speak and send, you can laugh for real no need for :-) or LOL’s.

★Add photos
★Add GPS – soon
★Add URL’s – soon

★Start blabbing now in just 3 easy steps! ALL for FREE!★

Download the iPhone app and tap ‘Record’… tap ‘share’ and you are done.

Your blab can be up to 5 seconds long, and you’ll soon be able to extend this limit if you want.

Tap ‘share’ to post your blab at blabr.com, and also on Twitter & Facebook if you like.

Plus you can add pictures, URLs and soon your current location too!

All your listeners get instant updates and you can play back their blabs too.

Your audio messages are quick & easy (no typing) and over the web so no txt costs

★ ★ ★ ★ ★