Just how long is the long tail?
If you haven’t heard of Wobble – the boob wobbling App for the iPhone – you might be surprised to learn that it sat at the top of the Appstore Charts for much of 2009 – it’s been around for the entire Mobile Age…
Since launch Wobble has been installed over 1.2 Million times and earned almost 1/2 a million dollars!
There are probably a bunch of people who frown upon such things, and to be honest they’re right. But Wobble cost about $30,000 (including updates) and has earned a lot of money, I’m no Frank Underwood, but the numbers make it worthwhile… Wobble iBoobs is rated 5 star and has been almost since launch. After 7 years on the Appstore I thought I might share some numbers.
In early 2009 around 10% of all phones had Wobble installed – it would be nice to see those numbers now!
There are a few things that led to the success of Wobble iBoobs:
- Simple App – it does one thing well.
- Know the target market – this isn’t for everybody, but pretty much everybody gets a laugh!
- Listen to customers in the target market – ignore everybody else.
- Improve to the point of solid 5 Stars and leave it alone.
Take a look at our reviews below – those that download it – love Wobble Premium:
Sales… This chart is straight out of iTunes connect.