Apple have kicked another top selling App out of the Appstore.
The top selling app Boob Job got as high as number 1 in Australia and I think it was in the top 10 on Monday in the USA.
Today it is nowhere to be seen and a message on their website tells the story… Those guys would be pissed.
Wobble was banned 18 months ago – and reinstated about 1 week later after we removed a silhouette of a woman, Wobble has no inappropriate images – YES WOBBLE IS IN THE STORE - Get Wobble here Incidentally we get a solid 5 star rating for our latest version 95% rate it 5 star – that has got to say something! Of course Wobble is also available on Android.
Recently I had noticed that the Apps getting approved by Apple were more and more risqué – and I was seriously starting to question why we had to make all the alterations to Wobble 18 months back. I mean really, Apple had their rules and recently they got slack on enforcing them. The makers of BoobJob should have been told when they submitted the App that it wasn’t appropriate.
They would have been doing about 10,000 sales a day minimum when they were pulled – and believe me after being there – that has got to hurt!
Lets do a query on iTunes for the words “boobs” – I get 360 results.
Let’s do another search, this time for the word “sex” – I get 18 pages of 180 Apps – that’s 3240 apps, amongst those Sex Strip, Sex Secrets, 300+ Sex Positions – most of these have silhouettes of women or screaming headlines about how you have to be 18+ to download the app, ALL of them allude to prurient content – and nearly all of them have hundreds and hundreds of 1 star reviews – because they are all complete bullshit. Apple doesn’t allow adult content in Apps, if they did the store would be a cesspit, the top 10 would all be adult content.
However, there are massive unforeseen consequences of Apples Ban Hammer.
Combine Apples prohibition with peoples innate desire to view adult material and you get demand with no supply. These apps are unable to actually deliver anything people want, but given the huge sales possible by saying your app contains this material there will always be developers who are loose with the truth. Who is the big loser here? Why, the customer of course – those that don’t read the reviews get ripped off. I mean, look at this:
181,603 1 star reviews!!! From a total of 331,142. In comparison, Wobble Premium has had 14,434 total reviews – reviews normally equate to total sales – so since we have had 1.2Million sales I’d expect that this app with the crappy reviews might have sold 25 million copies!!! (and 54% of them thought that it wasn’t worth the bandwidth!)
So… what is the solution?
1. Apple should enforce their rules.
2. Apple should open a new section in the store for 18+ content
3. Apple should block this content from any top lists
4. Apple should block this content, including viewing of the whole section from kids and enforce parental controls, just like the explicit label in music.
I’m all for parental controls, I don’t like the fact that an app “300+ Best Sex Positions HD is at number 2 in entertainment, this is the same as putting the porn mags next to the cash register in a supermarket. What’s more it isn’t even porn, it just pretends it is and as a consequence every customer that buys it feels ripped off.